Having designed and optimised your website to attract the maximum number of visitors, it's vitally important to monitor the traffic to the site to ensure that your targets are being met. We can provide software tools that allow you to do just that.
What information is available?
Web servers record a great deal of information about the visitors to a website including the route by which they arrived there, for example via a search engine or a link on another site. And if the user arrived via a search engine the log will record the keywords that the user entered. This information can be used to refine the design of the site even further to encourage yet more visitors.
Other information includes the pages on the site that have been visited, the path that the visitor took through the site, how the numbers of visitors vary with time of day or day of the week, and perhaps most importantly, whether the traffic to the site is increasing or decreasing over a period of time.
We work together with our clients to find a solution that's appropriate to their needs and skills. We can either provide you with a suitable statistics analysis tool and train you how to use it or, if you prefer, we can do all the hard work for you and simply present you with a report at regular intervals. The choice is yours!