Search Engine Optimisation
To ensure your website attracts the maximum number of visitors it's essential that it appears consistently near the top of search engine results and preferably on the first page.
The key to success
The key to achieving a high position in search engine results is to understand how search engines index websites and to take that information into account when designing the site.
There are many factors involved but luckily none of them is very complicated. Paramount among these is to choose the text that appears on the pages carefully, maximising the use of keywords that visitors will use to search for the site.
Pay Per Click
Search engines don't charge for including sites in their main listings, but in addition to the free listings they offer sponsored links, which could help to make your site stand out on a search results page, and increase the traffic to your site. These "pay per click" links ensure that you get a better position on the results page and you only pay when a user clicks on the link to visit your site.